Do you have 5 minutes to spare? Let's use it to learn about what content marketing is all about and how you can make use of it in your online marketing strategies.
There’s been tons of talk lately about the term "Content Marketing" but sometimes you have no clue about what these industry buzzwords stand for. Let's try to unravel the mystery of content marketing.
If you have a small business or an online business, you need to know how content marketing can help your business grow online. In this case, anyone who is in business must understand what this term means.
Content marketing means gaining exposure and reaching customers through "content". What else?
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Content marketing is a strategic marketing approach focused on creating and distributing relevant content to get attention of and retain a clearly-defined audience. It helps you reach your target customers, engage with them in a manner they find useful and, ultimately, to drive profitable customer actions such as sales and sign-ups.
In this marketing strategy, we take a long-term approach. You create great articles that is relevant to your business. We focus on buyer keywords and also normal search queries by our target customers. Create articles, images, audios and/or videos that serves as a useful information resource for our customers. We then share these resources through our blog, website and various other means, with the intention of attracting your ideal target market in order that they will eventually convert into being a paying customer.
Content is also repurposed to gain more advantage. For instance, you can turn an article into a PDF ebook or a video slideshow. You could post a video on YouTube. You convert the same content into an article and embed the video into the blog post. You can then send a newsletter with a snippet to an equivalent blog article. You could use a great article to draw people to your business website.
That's not all. We can repurpose the content even more. You could turn it into an audio or podcast. You could create quotes and snippets to share on various online platforms. You could share them on social media to reach even more prospective customers.
As you'll see, there are many various ways one piece of content are often used and re-purposed. But first, let’s address why you ought to even bother browsing that effort.
Benefits of Content Marketing
Content marketing is a great tool to bring paying clients in a non-selling manner, where people feel more at ease and not being nagged to make a purchase.
Here are some benefits of implementing content marketing to your business strategy:
1. Brand Awareness and Visibility: By sharing authoritative content, you are showcasing your expertise through content distribution. It is an excellent method to reach of your ideal target market and start to create brand awareness whenever someone views your pieces. It doesn't bring a customer directly, but it does establish your brand. This makes your sale easier and eventually helps with business acquisition.
2. Build a “Know, Like and Trust” Factor: It is a well established fact that people buy from people they know and trust. Content marketing helps you build a connection with your potential buyers. There’s no better thanks to gain trust than by sharing your knowledge through your own voice.
3. Converting Followers into Purchasers: Once people start to make a connect with you, they are likely to come to you whenever they need a product or service you offer. People got to see or hear about your repeatedly before they begin to believe you. By providing them a tonne useful gives them peace of mind you're in business for his or her best interest, not yours, and are more likely to get from you.
4. Brand Ambassadors: Your followers (and existing customers) help you gain more exposure and also help with referral customers. The more they share, the more your brand awareness escalates.
5. Repeat Business: With content marketing, you can stay fresh in the minds of your buyers. It helps in repeat purchases and orders.
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